The Lab

SERVICES /
& CAPABILITIES

We serve an elite clientele as bespoke digital artisans, crafting singular solutions that cannot be replicated at industrial scale. Every project is a unique creation — never a template, never a formula.

Our practice fuses immersive storytelling and creative technology — projection mapping, light art, emotional interactivity, generative AI, digital twins and spatial audio — into site-specific installations and brand activations where artistry and engineering become inseparable. The technology is a means to reach the Sublime.

— PROJECTION MAPPING— IMMERSIVE ENVIRONMENTS — EMOTIONAL INTERACTIVITY— DIGITAL TWIN — CONSTRUCTION COMMUNICATION— VIBE CODING & AI VIDEO — IMMERSIVE WORKSHOPS— LIVE EVENTS & REALTIME — PROJECTION MAPPING— IMMERSIVE ENVIRONMENTS — EMOTIONAL INTERACTIVITY— DIGITAL TWIN — CONSTRUCTION COMMUNICATION— VIBE CODING & AI VIDEO — IMMERSIVE WORKSHOPS— LIVE EVENTS & REALTIME
01
Heritage & Architecture

MONUMENTAL PROJECTION MAPPING

Specialists in architectural projection mapping and 3D video mapping with over 15 years of experience. We oversee the entire process — from precision 3D modelling to advanced technical setup to real-time video direction. Every projection is unique, inseparable from the surface from which it emerges.

Heritage facades, monuments, sacred architecture — we transform buildings into living canvases where light, narrative and geometry converge into a singular visual experience.

Cinema 4D TouchDesigner Notch Resolume Disguise Multi-projector Calibration
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Monumental projection mapping setup — Sublime Tecnologico
02
Immersive Environments

IMMERSIVE & INTERACTIVE EXPERIENCE

Immersive exhibitions, immersive rooms and interactive experiences designed for museums, foundations and global brands. LED walls, multi-projection 360° and spatial audio transform the physical space into a living digital organism that responds to its audience.

From flexible transparent LED mesh to interactive floors and walls — every installation is conceived as a site-specific environment for exhibitions and brand experiences.

LED Wall Multi-projection 360° Spatial Audio Kinect LiDAR Tracking Interactive Design
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ROOM immersive room concept render — Sublime Tecnologico
03
Neuroscience & Art · EEG

EMOTIONAL INTERACTIVITY

The interaction is not generated by physical movement but by brain waves. Through the EEG headband Muse S gen-2, the visitor's thoughts and emotions are transformed into an explosion of light and colour in real time — every experience is unique and unrepeatable.

AI analyses emotional wave patterns, generates dynamic visuals and produces a vocal file narrating the participant's emotional connection. A frontier territory of research at the intersection of art, neuroscience and technology.

BRIGHT FESTIVAL 2025
ANIMUS ET CORPUS
Inspired by Marina Abramovic's "The Artist Is Present", this installation explores the connection between mind and body. The visitor's brain waves drive a dynamic environment of ever-evolving light and colour — a sensory experience unique to each participant.
Discover the project at Bright Festival →
EEG Muse S gen-2 AI Real-time TouchDesigner Biofeedback Neural Networks
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Emotional Interactivity — EEG AI installation — Sublime Tecnologico
Urban Storytelling · LED Mesh

CONSTRUCTION SITE COMMUNICATION

Transparent LED mesh installed on restoration scaffolding. The historic facade remains visible while telling its own story — the building's history, the restoration project and the cultural identity of the place come alive on the surface itself.

A construction site becomes an occasion for narrative: transforming an urban interruption into an audiovisual installation that celebrates heritage rather than concealing it.

LED Mesh Transparent Display Urban Mapping Content Management
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Construction site communication — transparent LED Mesh on heritage facade — Sublime Tecnologico
05
Reality Capture & Preservation

DIGITAL TWIN

High-fidelity 3D reconstruction of any object, artwork, architecture or site through photogrammetry and LiDAR scanning. The resulting digital model serves as a scientific instrument — a precise record for conservation, research and curatorial analysis.

Point cloud processing, mesh optimisation and photorealistic texturing become the foundation for immersive exhibitions, projection mapping and interactive applications in the metaverse.

Photogrammetry LiDAR Point Cloud Meshroom Reality Capture Unreal Engine
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Digital Twin — 3D scanning — Sublime Tecnologico
06
AI · Generative Creativity

VIBE CODING
& AI VIDEO

Digital experiences and AI-generated video content — from prompt to immersive installation. We transform an idea into a finished visual product in record time, deploying the most advanced generative models available.

Using Runway, Kling, Veo and Claude we generate video, animate illustrations and build custom interactive tools for events, brands and exhibition spaces.

Runway Gen-4 Kling AI Veo Vibe Coding Prompt Design Real-time Generation
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Generative AI for projection mapping — Sublime Tecnologico
Generative AI for projection mapping — Sublime Tecnologico
Generative AI for projection mapping — Sublime Tecnologico
Generative AI for projection mapping — Sublime Tecnologico
Generative AI for projection mapping — Sublime Tecnologico
Generative AI for projection mapping — Sublime Tecnologico
Generative AI for projection mapping — Sublime Tecnologico
Generative AI for projection mapping — Sublime Tecnologico
Generative AI for projection mapping — Sublime Tecnologico
Generative AI for projection mapping — Sublime Tecnologico
Generative AI for projection mapping — Sublime Tecnologico
Generative AI for projection mapping — Sublime Tecnologico
Generative AI for projection mapping — Sublime Tecnologico
Generative AI for projection mapping — Sublime Tecnologico
07
Education & Creativity

IMMERSIVE WORKSHOPS

Creative workshops where participants become the authors of the immersive experience. Each participant creates a drawing that is captured, animated in real time through generative AI — choosing the prompt together — and projected onto the walls of the space.

Immersion is not passively received but actively constructed: the participant builds the visual world they inhabit. A journey that unites hand-drawing, artificial intelligence and projection into a singular educational experience.

Generative AI Immersive Projection Creative Workshop Children & Youth Prompt Design Real-time Animation
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Immersive creative workshop — generative AI — Sublime Tecnologico
08
Live Performance · Realtime

LIVE EVENTS &
REALTIME MEDIA

Professional VJing and visual performance for concerts, festivals and major events. Real-time audiovisual content driven by media servers and interactive interfaces. Every performance is singular — perfect synchronisation with the music, reactive to audience interaction, infinite luminous landscapes.

From holographic tulle installations to advanced Notch interfaces: we transform the space into a sensory organism that breathes with the rhythm of the performance.

Notch Engine Media Server Real-time Sync Holographic Tulle LED Mapping TouchDesigner Audio Reactive VJing Performance
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Live Events Realtime Media VJing Notch — Sublime Tecnologico
Notch interactive realtime experimentation — Sublime Tecnologico
Notch interactive media live — Sublime Tecnologico
Visual performance realtime Notch Engine — Sublime Tecnologico
Notch interactive installation — Sublime Tecnologico
Notch realtime VJing performance — Sublime Tecnologico
Our process
01

CONCEPT & BRIEF

Analysis of goals and context. Historical research and development of the narrative concept.

02

DESIGN & PRODUCTION

Visual asset development, 3D modelling, CGI and authored generative AI. Programming of interactive applications.

03

TECHNICAL SETUP

Hardware design and installation, system calibration and full on-site testing.

04

LIVE DIRECTION

Technical and artistic direction during the event. Simplified, automated playback and show-control systems.

Frequently asked questions

FAQ

What sets monumental projection mapping apart from standard video projection?
Monumental projection mapping uses the 3D geometry of the target (facade, sculpture, monument) as the canvas: content is animated onto the real shape via 3D warping and edge blending, giving the illusion that the architecture itself is moving. Standard video projection just projects a flat rectangle onto a backdrop, with no geometric mapping.
How long does it take to produce an immersive exhibition?
A bespoke immersive exhibition typically requires 3 to 6 months from concept to commissioning. The process includes curatorial research, CGI and audio production, technical design (LED wall, projectors, sensors), installation and on-site fine-tuning.
Do you also create permanent installations for museums?
Yes. We design and deliver permanent immersive installations for museums, foundations and cultural centres. We also engineer automated playback systems and maintenance protocols to guarantee long-term reliability.
What is EEG-driven emotional interactivity?
EEG-driven emotional interactivity is a methodology that uses a Muse S gen-2 headset to read the visitor's brainwaves in real time and translate them into generative audiovisual content. The artwork reacts to the audience's mental state, creating a feedback loop between brain and installation.
Do you work abroad?
Yes. We have delivered projects in 8 countries across Europe, the Middle East and Asia: Belgium, Austria, Switzerland, the Netherlands, Russia, Spain, Kazakhstan, Poland. We handle the full international logistics in coordination with local clients.
Do you use generative AI in your projects?
Yes, but in an authored, curated way. We integrate generative AI models (Stable Diffusion, ComfyUI, custom workflows) as a tool inside an artist-directed creative process. AI does not replace creative direction — it extends it. All outputs are validated and reworked by the team.
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LET'S DESIGN
YOUR VISION

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