Case Study · Institutional Video Mapping · Rome, 2019

STAY
HUMAN

Monumental video mapping on the facade of Palazzo della Farnesina, seat of the Italian Ministry of Foreign Affairs, for the 2019 Farnesina Digital Art Experience — selected by the Ministry among the best Italian digital art studios.

Top 14
Italian studios selected by the Ministry of Foreign Affairs
Farnesina
The facade of Italian diplomacy — Rome
Rai 5
"Save the Date" special on Italian visual design excellence
2019
Farnesina Digital Art Experience — first edition

THE CONTEXT

In 2019 the Italian Ministry of Foreign Affairs opened the facade of Palazzo della Farnesina to digital art for the first time, selecting 14 Italian studios for the Farnesina Digital Art Experience: an institutional showcase of national creative excellence.

The project bears the signature of Apparati Effimeri — the creative journey of Federico Bigi and Stefania Reccia that continues today as Sublime Tecnologico.

THE PROJECT

Stay Human turns the imposing rationalist facade of the Farnesina into a visual reflection on humanity in the digital age: monumental CGI calibrated on the architecture of one of the most representative buildings of the Italian State.

A project demonstrating the studio's ability to operate at the highest institutional level: ministerial commission, protocol constraints, national visibility — including coverage in the Rai 5 special "Save the Date" dedicated to Italian visual design.

Watch the project video on YouTube →

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