03 / Services · Artificial Intelligence & EEG
The interaction is not generated by physical movement but by brain waves. Through the Muse S gen-2 headset, the visitor's thoughts and emotions are transformed into an explosion of light and colour in real time. Every experience is unique and unrepeatable.
AI analyses the emotional waves — alpha, beta, theta, gamma — generates dynamic graphics and produces a voice file that narrates the participant's emotional connection. A frontier research territory at the intersection of art, neuroscience, and technology. Pioneering in Italy.
Inspired by Marina Abramovic's performance The Artist Is Present, the installation explores the connection between mind and body. The visitor's brain waves drive a dynamic environment of ever-evolving lights and colours — a sensory experience unique to each participant.
Concept by Stefania Reccia — co-created with Adriano Lombardo, artist and researcher who curates with us the neurofeedback system and the NeuralFlow framework powering the installation.
Discover the project at Bright Festival →HOW IT WORKS
The visitor wears the Muse S gen-2 headset. Sensors detect brain waves in real time: alpha (relaxation), beta (concentration), theta (meditation), gamma (creativity).
Artificial intelligence analyses the emotional wave patterns and translates them into visual parameters: colour, shape, motion, luminous intensity.
Thoughts and emotions are transformed into generative graphics projected into the space. The environment reacts in real time: every experience differs from any other.
At the end of the session, AI generates a voice and visual file that narrates the participant's emotional connection — an inner portrait to take home.
WHY IT IS UNIQUE
No other studio in Italy offers interactive installations driven by EEG brain waves. A frontier service that cannot be easily replicated by corporate agencies.
The convergence of aesthetics, technology, and neuroscience opens unprecedented horizons for museums, research centres, and brands seeking radically innovative experiences.
Each session produces a unique result, determined by the participant's emotional state. The artwork does not exist before the visitor: it is born in the moment of encounter.
TECHNOLOGIES
APPLICATIONS
Permanent or temporary installations where the visitor becomes co-author of the artwork.
Live performances such as Animus et Corpus at Bright Festival.
Experiential activations for brands seeking a deep emotional connection with their audience.
Collaborations with research centres to explore the link between emotion and visual perception.
Ready to explore emotional interactivity?
FAQ
EEG emotional interactivity is a form of interaction in which the visitor's brain waves, detected by an electroencephalographic headset, drive the real-time generation of visual and sonic content. Unlike traditional motion-based interactive installations, emotional interactivity responds to thoughts and emotions.
The Muse S gen-2 is a portable EEG device that detects brain activity through sensors positioned on the forehead and behind the ears. It is comfortable, non-invasive, and wireless. The detected brain waves are analysed in real time by AI to generate the visual experience.
EEG emotional interactivity is ideal for museums, contemporary art exhibitions, festivals, brand experiences, and research centres. It is particularly suited to clients seeking radically innovative and unrepeatable experiences.
Yes, completely. The Muse S gen-2 is a certified, non-invasive wearable that detects brain activity through sensors on the forehead and behind the ears. It emits no signal towards the user.
The standard configuration supports one user at a time to maximise experience quality. For high-traffic events, we can set up multiple parallel stations with collective visualisations.